About Us

Our people have been the brains behind some of New Zealand’s most successful digital businesses: from start-ups to media giants.

Meet the Team

 

Ryan Watkins

Ryan Watkins

Managing Director

Ryan has proven himself as a leader and visionary in businesses of all kinds, from start-ups through to the corporate sector, for over 10 years. 

He has managed massively successful e-commerce and data enterprises – and lead sales teams across a variety of industries. Ryan’s focus is on developing clear strategic plans that help businesses grow.

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Romi Dexter

Romi Dexter

Director & Founder

Romi has over 20 years of experience in delivering for some of Australasia’s most successful digital presences. She ensures we deliver fast, quickly adapt to our client needs, and continuously evolve to ensure incredible results.

Romi’s career has covered both corporate and agency sides, leading high performing digital teams across technical and marketing disciplines. And she is a Certified HubSpot Trainer.

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Alex Mackrill

Alex Mackrill

Marketing Director

Alex is a digital and social marketing specialist who has created several campaigns for GrabOne, Spark, Uber, Honda, and other household names. He has also developed products and strategies that connect with and build audiences. 

Alex is regularly asked to chair or speak at marketing conferences, and is on the cutting edge of media, content and social trends. 

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Nick O’Neill

Nick O’Neill

Commercial Director

A digital sales & marketing leader, mentor and coach, Nick has extensive B2B and B2C sales experience at all levels: from digital and media start-ups as well as enterprise level sales execution.

Nick has been Sales Director of GrabOne, 90 Seconds and most recently Customer Radar. He has been a major factor in the growth of all the businesses who have been lucky enough to have him.

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Olivia Baloghy

Olivia Baloghy

Head of Client Services

Olivia comes from a stellar advertising background, with experience in NZ and London at both global and independent agencies.

Olivia brings strong business and strategy nous, as well as a knack for successfully building relationships, understanding client needs and delivering major projects.

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Karen Keh

Karen Keh

Campaign Manager

Karen has been in the media industry for more than 10 years. She has helped transition many businesses to become 100% digital with an incomparable knowledge of processes and systems to get the job done right first time.

Karen loves connecting all the elements of a campaign together, from careful and considered targeting to diving into data to find answers. Everything she does is to return maximum ROI for our clients.

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Chris Hannent

Chris Hannent

Content & Creative Lead

Chris has worked in the social media space for several years in all kinds of businesses – from independent craft beer brands to massive corporate telcos.

Chris has experience in delivering outstanding results for clients through the execution of stellar content and creative. Chris stays ahead of the curve to ensure you’re not left behind.

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Maddie Dowe

Maddie Dowe

Campaign Specialist

Maddie is an integral part of the team as a Campaign Specialist, and makes sure everything runs as it should.

She’s a battler in and out of the office and has even represented New Zealand for hockey. Resident chocolate eater.

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Kelly Duncan

Kelly Duncan

Operations Manager

Our Operations Manager, Kelly Duncan, is the engine that keeps the powerhouse moving. She has a wealth of experience in turning start-ups into gold mines and is unmatched in her ability to know where all things are at all times (a very useful skill in an Ops Manager).

Ivan Radojcic

Ivan Radojcic

Digital Delivery Producer

Ivan has a varied digital background from traditional agency production in NZ and AUS, creative services and digital pre-press to managing digital delivery teams working on an extensive range of NZ businesses.

Whenever he is not rolling up his sleeves to achieve great outcomes for H&D clients, you can find him in the garage working on rusty old cars.

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Zach Jacobsen

Zach Jacobsen

Client Success Manager

Zach, of Christmas in the Park 1996 fame, brings his experience in e-commerce, business management, and creative development to the H&D arsenal to help drive delivery in the Growth team.

While he started out wanting to write for a living, he spoke up in one-too-many meetings and ended up in various leadership positions, including Business Manager with GrabOne.

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Camilla Wyness

Camilla Wyness

Creative & Content Specialist

Camilla comes to us hot from the windy city of Chicago where she was working in marketing, design and social media for a variety of clients in the USA, Australia and the Caribbean.

She’s also nuts about dogs, particularly Jack Russell Terriers.

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Ayesha Ahmed

Ayesha Ahmed

Digital Conversion Specialist

Ayesha is fresh out of university and brings her knowledge of marketing and business information systems to the team. 

When she’s not working hard for us, she loves spending her time outdoors and writing about it in her blogs.

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Della Maku

Della Maku

Digital Conversion Specialist

Della joins us straight from university and brings with her knowledge of marketing and information systems.

She has experience in promotions and social media marketing, and is already making an impact in the office.

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Maddy Powell

Maddy Powell

Production Assistant

Maddy is the most multi-talented member of the Hype & Dexter family! She is a professional dance teacher and continues to perform, workshop and also stage manage.

When she isn’t teaching or performing you can find her working as our production assistant, ensuring we stay on task and that all our i’s are dotted and t’s are crossed. 

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Leo Saini

Leo Saini

Copywriter

Leo rides a motorcycle, binges on books & documentaries, and writes copy. He has written blogs, newsletters, website copy and eBooks for various Australia and New Zealand based businesses. He loves creating audio and video content as well.

Apart from writing for us, Leo is also working on publishing his own books on human behaviour, consumer behaviour and psychology.

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We do digital ... different

We are a data-driven and results-focused agency and work in a transparent way to help you achieve your business goals.

 

That means being upfront and honest with you every step of the way: showing you how we’re spending your money, and demonstrating how we’re making you money.

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