About Us

Our people have been the brains behind some of New Zealand’s most successful digital businesses: from start-ups to media giants.

Meet the Team

 

Ryan Watkins

Ryan Watkins

Managing Director

Ryan has proven himself as a leader and visionary in businesses of all kinds, from start-ups through to the corporate sector, for over 10 years. 

He has managed massively successful e-commerce and data enterprises – and lead sales teams across a variety of industries. Ryan’s focus is on developing clear strategic plans that help businesses grow.

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Romi Dexter

Romi Dexter

Director & Founder

Romi has over 20 years of experience in delivering for some of Australasia’s most successful digital presences. She ensures we deliver fast, quickly adapt to our client needs, and continuously evolve to ensure incredible results.

Romi’s career has covered both corporate and agency sides, leading high performing digital teams across technical and marketing disciplines. And she is a Certified HubSpot Trainer.

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Alex Mackrill

Alex Mackrill

Marketing Director

Alex is a digital and social marketing specialist who has created several campaigns for GrabOne, Spark, Uber, Honda, and other household names. He has also developed products and strategies that connect with and build audiences. 

Alex is regularly asked to chair or speak at marketing conferences, and is on the cutting edge of media, content and social trends. 

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Nick O’Neill

Nick O’Neill

Commercial Director

A digital sales & marketing leader, mentor and coach, Nick has extensive B2B and B2C sales experience at all levels: from digital and media start-ups as well as enterprise level sales execution.

Nick has been Sales Director of GrabOne, 90 Seconds and most recently Customer Radar. He has been a major factor in the growth of all the businesses who have been lucky enough to have him.

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Olivia Baloghy

Olivia Baloghy

Head of Client Services

Olivia comes from a stellar advertising background, with experience in NZ and London at both global and independent agencies.

Last seen making ads and content for Vogel’s, Olivia has identified that digital marketing is the future. Olivia brings strong business and strategy nous, as well as a knack for successfully building relationships, understanding client needs and delivering major projects.

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Karen Keh

Karen Keh

Campaign Manager

Karen has been in the media industry for more than 10 years. She has helped transition many businesses to become 100% digital with an incomparable knowledge of processes and systems to get the job done right first time.

Karen loves connecting all the elements of a campaign together, from careful and considered targeting, to diving into data to find answers. Everything she does is to return maximum ROI for our clients.

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Chris Hannent

Chris Hannent

Content & Creative Lead

Chris has worked in the social media space for several years in all kinds of businesses – from independent craft beer brands to massive corporate telcos.

Chris has experience in delivering outstanding results for clients through the execution of stellar content and creative. In the ever-changing landscape of social and content marketing, Chris stays ahead of the curve to ensure you’re not left behind.

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Maddy Powell

Maddy Powell

Production Assistant

Maddy is the most multi-talented member of the Hype & Dexter family! She is a professional dance teacher and continues to perform, workshop and also stage manage.

When she isn’t teaching or performing you can find her working as our production assistant, ensuring we stay on task and that all our i’s are dotted and t’s are crossed. Maddy is invaluable to the smooth running of the team – we all dance to her tune.

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Maddie Dowe

Maddie Dowe

Campaign Specialist

Maddie is an integral part of the team as a Campaign Specialist, and makes sure everything runs as it should.

She’s a battler in and out of the office and has even represented New Zealand for hockey. Resident chocolate eater.

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Camilla Wyness

Camilla Wyness

Creative & Content Specialist

Camilla comes to us hot from the windy city of Chicago where she was working in marketing, design and social media for a variety of clients in the USA, Australia and the Caribbean.

She’s also nuts about dogs, particularly Jack Russell Terriers.

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Ayesha Ahmed

Ayesha Ahmed

Production Assitant

Ayesha is fresh out of university and brings her knowledge of marketing and business information systems to the team. 

When she’s not working hard for us, she loves spending her time outdoors and writing about it in her blogs.

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Della Maku

Della Maku

Production Assistant

Della joins us straight from university and brings with her knowledge of marketing and information systems.

She has experience in promotions and social media marketing, and is already making an impact in the office.

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We do digital ... different

We are a data-driven and results-focused agency and work in a transparent way to help you achieve your business goals.

 

That means being upfront and honest with you every step of the way: showing you how we’re spending your money, and demonstrating how we’re making you money.

CONTACT US